Born to be Wireless

Dada Entertainment and Sony BMG have signed a deal which will see full-length DRM-free MP3s made available to Dada’s subscribers. The service charges $9.99 a month for 15 tokens, each of which can be redeemed for a ringtone, game or other mobile content—the new deal will let people download full songs to their computer and transfer them to a mobile phone or digital music player. Dada wants other labels to join, and expects to offer over-the-air downloads in the coming months (to AT&T, Sprint, T-Mobile, Alltel, Virgin, Cellular One, Boost, Cricket, and Nextel). Dada is also repurposing its social network to focus on music, and changing its name to The Music Movement. Dada Entertainment is a JV between Dada and Sony, formed in July last year.

Source: MocoNews

Labels: dada, sony bmg