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Wednesday, March 14, 2007 

Mobile GPS Widget Platform

A Framingham company that provides location-based services for mobile applications, has created WHERE, a GPS widget for the cellphone that allows people to find events, weather forecasts, and directions targeted to their location.

The company, uLocate Communications Inc., said WHERE is now available on some Sprint phones. It provides a single page that serves as a "mobile neighborhood" on the cellphone screen, and is designed to give cellphone users more power in exploring their surroundings.

Already, content companies like the real estate data website Zillow.com, and event-listing website Eventful.com are using WHERE to make their content relevant to a mobile user who may be browsing a neighborhood or looking for something fun to do -- without having to tap in a bunch of information about their location and interests on their phone.

And start-up companies like Pubwalk.com are using it to give pubcrawlers real-time, location-based bar-hopping tips.

source: boston.com

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Pedro "K2" Macêdo

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