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Wednesday, April 30, 2008 

AdMob Launches Analytics

Mobile advertising network AdMob has announced the launch of AdMob Mobile Analytics, which the company says delivers a comprehensive solution for understanding user behaviour and makes it easy to measure the usage of mobile websites and ad campaigns.

AdMob Mobile Analytics, which runs independent of the company's other services, can be set up in less than 10 minutes and does not require ad spend or publishing activity with the company's flagship product, the AdMob mobile advertising network. AdMob Analytics will offer businesses a free, simple solution to maximize commerce, advertising and content on the mobile Internet and to improve the overall user experience.

AdMob has leveraged its existing user identification technology and global infrastructure in building its analytics offering. AdMob Analytics is a free service that works for any size of business and is not limited by visitors or page views.
AdMob Analytics is accepting limited private beta sign ups starting today. To find out more, click here.

source: http://www.mobilemarketingmagazine.co.uk

Ahhh it's nice to be a market leader and have imitators try and keep up, imitation truly is the sincerest form of flattery.

Being first to market in October last year we are in a position that since having launched Amethon Mobile Analytics there have been 6 other vendors who have now launched mobile analytics applications in one form or another.

They all have their strengths and weaknesses (check out an independent review by Bryson Meunier of Resolution Media http://www.brysonmeunier.com/the-mobile-seo-s-guide-to-mobile-analytics if you want a list of vendors).

It’s important to point out that Amethon are still the only vendor to use Wireline Capture – so we see 100% of the traffic from the cellular phone browsers to the mobile content webservers, importantly this also means that there is no additional ‘weight’ added to the content pages through the use of page tags or pixel beacons which whilst not an issue on desktop analytics is a heavy burden on limited mobile bandwidth.

It's great to have more competition from Admob but as was discussed at the New York Mobile Monday panel earlier this week the real issue with using an advertisers networks analytics is you are then stuck with them. You are tied to relying on their platform to tell you how much money you spent with them, and you are also not able to track alternative competing ad network providers.

It's a great solution when it's free but free always has strings in one form or another.

If you want a truly independent view on what's happening with your mobile content come over and check out www.Amethon.com

Dean Collins
Phone: +1 646-240-4043

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Pedro "K2" Macêdo

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