Ringback tones are the new mobile hit
Ringback tones just accomplish a new level: The single "No One" by Alicia Keys, has just surpassed 500,000 in sales in United States only.
Ringback tones have the only significant growth for mobile content from 2007 to 2008: according to M:Metrics, it increased 69%. In the same period, ringtones increased only 4.3% and wallpaper images only 6.2%
According to BMI, U.S. ringback sales are expected to increase 50%, or $70 million, to reach $210 million this year. And while total ringtone revenue is almost twice as large as that from ringbacks, research group IDC says global ringback revenue will outpace that of ringtones by 2010.
Source: Reuters
Ringback tones have the only significant growth for mobile content from 2007 to 2008: according to M:Metrics, it increased 69%. In the same period, ringtones increased only 4.3% and wallpaper images only 6.2%
According to BMI, U.S. ringback sales are expected to increase 50%, or $70 million, to reach $210 million this year. And while total ringtone revenue is almost twice as large as that from ringbacks, research group IDC says global ringback revenue will outpace that of ringtones by 2010.
Source: Reuters
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