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Thursday, April 10, 2008 

Russians are using SMS for authenticate Vodka!

I always knew that Russians love Vodka, and today I learn two shocking facts related to Russia and Vodka:

- A state-owned company, Rosspirtprom, holds the monopoly of 60% of strong alcohol in Russia
- There are 40,000 deaths each year caused by counterfeit drinks (filled with cologne water, antifreeze liquids or just pure alcohol) on Russia !!

The second fact shows that sale of counterfeit vodka is not only a problem for the major brands, but also to the population in general.
Thinking on this, Rosspirtprom created a service where the consumers will be able to send bottle's serial number to a given short code and receive a SMS that authenticates or not the bottle.

Another great SMS service!! And good way to avoid next day's hangovers ;-)

Source: MOBIZ

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Pedro "K2" Macêdo

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