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Tuesday, April 22, 2008 

Sony BMG signs up to Nokia’s 'Comes with Music'

Sony BMG is the second label to sign up to sign up to Nokia's "Comes With Music" offering, which will allow customers who purchase selected Nokia handsets unlimited music downloads. The first labels was Universal.

Tero Ojanperä, Nokia’s head of entertainment and communities business, said the aim of Comes With Music was to reduce consumer’s concerns over the cost of downloading music to their handsets. Ojanperä would not confirm which handsets will offer Comes With Music and would only say that the service would be released "later this year in selected markets".

The tracks will feature digital rights management (DRM) that will limit customers to keeping the tracks on one mobile device and one computer for the first twelve months that they own their Nokia device.

Nokia is currently in revenue share talks with networks over its services, with T-Mobile thought to be most concerned with the manufacturer encroaching into its territory. Orange was initially unwilling to range its N81 and N95 but has since softened its stance.

Some weeks ago, there were rumors that Nokia would pay up to US$35 for every phone that Nokia loads with access to Universal Music library. If it's paying this amount to each label, and it'll load the access on 1% of its handsets (and assuming it sells 500 million handsets next year), Nokia will have to spent US$175 millions for each label !

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Pedro "K2" Macêdo

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