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Friday, May 16, 2008 

Voda Buys ZYB for £25 million

Vodafone has agreed a deal to acquire 100% of ZYB, the privately-owned Danish company that operates a social networking and online management tool enabling mobile phone users to back-up and share their handsets’ contact and calendar information online. Vodafone Europe BV, a holding company of Vodafone Group is paying €31.5 million (£25 million) for the company.
Vodafone says the acquisition of ZYB is a further advance in the implementation of its ‘Total Communications’ strategy, which the company says is delivering new revenue growth around fixed broadband, mobile advertising and a rich set of Internet services that integrate the mobile and PC customer experience. Vodafone says that ZYB fits into this strategy by enhancing the range of communications services the network operator can provide to its customers.

ZYB is designed with the mobile device at its heart, allowing customers to share information and messages between their friends and colleagues who are held in their mobile phone’s address book.
ZYB enables users to send messages and images from their PC to multiple mobile devices in their mobile community, as well as taking advantage of the functionality of an instant messaging service.
ZYB will remain based in Denmark and upon acquisition, will be incorporated into Vodafone’s Internet Services Division.

Pedro "K2" Macêdo

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