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Friday, June 16, 2006 

World Cup Promotion For Opera Mini

Opera Software is offering a World Cup edtion of Opera Mini, Opera Mini Goal 06, as a free download (or via a $2.99 SMS with AT&T and Cingular), assumedly in a bid to boost its share of the mobile browser market. “Opera Mini Goal 06 gives football fans worldwide instant access to live scores, breaking sports news, team updates, statistics and the latest rumors”. It gives news updates from Eurosport, Soccernet, BBC Sports Online, Soccerway and FIFA, as well as World Cup discussion forums.

Opera reports that it has attracted 3.5 million active users of its mobile browser since its launch in January, and more companies are signing up to offer customized version of Opera Mini to their customers, such as eBay and Pricerunner.This form of promotion is not new to Opera — years ago it allowed people to create their own customized versions of the web browser and promote it, offering a portion of the sale proceeds in return.

Pedro "K2" Macêdo

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