Born to be Wireless

On March 7, 2007, Juniper Research predicted that the amount of wagers placed in mobile gambling will reach the $16 billion mark by the year 2011, despite the variety of problems that the gambling industry as a whole, faced in 2006.

The main author of the research, Bruce Gibson, said that the restrictions of the prohibitions and laws regarding online and mobile gambling, especially in the United States in 2006, primarily the passage of the Unlawful Internet Gambling Enforcement Act (UIGEA) which had a devastating effect on the industry and has slowed down growth of the fledgling mobile gambling market as companies step back to reassess their future plans.

Some Leisure Brands even shifted their attention to other things as a result of the UIGEA. Currently, the focus is on developing core business directed in the Asian and European Market. Juniper Research also predicts that all forms and choices of mobile gambling like casino, lottery and even sports betting will grow from $1.35 billion back in 2006 to about $16.6 billion by the year 2011 with sports betting and lottery contributing the largest share in the percentage.

Britain has one of the most liberal laws and environments when it comes to online and mobile gambling and at the moment, Europe has provided the biggest source of mobile gambling revenue, with about $665 million in total wagers back in 2006.

Nonetheless, the Asia Pacific Market is also expected to contribute greatly by the year 2011 and will take over from the European market in terms of gambling revenue. The Asia Pacific Market is predicted to contribute about $6.7 billion in 2011 from $647 million back in 2006.

Labels: gambling, juniper, report