Orange and Blyk announce MVNO deal
Blyk is the first pan-European ad-funded mobile network. It will offer customers free mobile phone calls and texts in return for receiving advertising on their mobile handsets. For advertisers, Blyk is a superior medium for engaging young consumers in UK. Major brands, including Buena Vista, Coca-Cola, I-play Mobile Gaming, L’Oreal Paris, StepStone and Yell.com mobile have confirmed that they will be among the first advertisers to use the Blyk network when it launches in the UK this summer.