Mobile Messaging will be a US$212 billion market by 2013
Good news for messaging providers in particular and the ailing telecom industry in general: a perfect storm of subscriber adoption patterns is combining to drive revenues for mobile messaging to US$212 billion by 2013.
The source of such optimism is a new numbers study from ABI Research by principal analyst Dan Shey, entitled “Mobile Messaging Services,” which identifies five key messaging markets: SMS, MMS, voicemail, IM, and email/unified messaging, on the rise.
Shey attributes his findings to strong SMS adoption in the Americas, as well as the growing popularity of mobile e-mail in developed regions. In addition, subscriber growth is pushing messaging subscriber rates in Asia- Pacific, and the global social networking trend is raising the overall flow of messaging across most regions.
While messaging service growth is driven by different factors according to region, there is a common denominator that cuts across geography when explaining the success of SMS; mobile messaging services support a quick, low-cost, customer-variable communication capability.
As Dan Shey says, “You will not find many customers worldwide who don’t find messaging cost-effective and valuable for communications and delivery of information. The range of capabilities, services and pricing options can be fit to the economic and social differences of each region, and the result quite simply is steady growth over the next five years.”
But Shey sees a tipping point ahead that will lead to the next stage in mobile messaging development. The usual benefits of messaging—its economic, social and functional convenience compared to voice calling— will begin to give way, or at least be influenced by, new input and access capabilities, and integration across mobile and fixed-line platforms.
According to Shey, “Innovation in messaging input, including touch screens, voice-to-text, and advanced keyboard designs, makes initiating a mobile message very easy. By combining input options with greater ease of communicating across mobile and fixed platforms regardless of messaging service, messaging providers serve customers’ needs very well in both the consumer and business domains.”
In another look ahead at likely growth scenarios for SMS, Shey also pointed out a greater role for advertising in the heretofore commercial- free zone. “Some very creative companies are finding unique ways to incorporate advertising in mobile messaging. If done right, advertising will completely change the mobile messaging market."
Source: http://www.telecommagazine.com/newsglobe/article.asp?HH_ID=AR_4063
The source of such optimism is a new numbers study from ABI Research by principal analyst Dan Shey, entitled “Mobile Messaging Services,” which identifies five key messaging markets: SMS, MMS, voicemail, IM, and email/unified messaging, on the rise.
Shey attributes his findings to strong SMS adoption in the Americas, as well as the growing popularity of mobile e-mail in developed regions. In addition, subscriber growth is pushing messaging subscriber rates in Asia- Pacific, and the global social networking trend is raising the overall flow of messaging across most regions.
While messaging service growth is driven by different factors according to region, there is a common denominator that cuts across geography when explaining the success of SMS; mobile messaging services support a quick, low-cost, customer-variable communication capability.
As Dan Shey says, “You will not find many customers worldwide who don’t find messaging cost-effective and valuable for communications and delivery of information. The range of capabilities, services and pricing options can be fit to the economic and social differences of each region, and the result quite simply is steady growth over the next five years.”
But Shey sees a tipping point ahead that will lead to the next stage in mobile messaging development. The usual benefits of messaging—its economic, social and functional convenience compared to voice calling— will begin to give way, or at least be influenced by, new input and access capabilities, and integration across mobile and fixed-line platforms.
According to Shey, “Innovation in messaging input, including touch screens, voice-to-text, and advanced keyboard designs, makes initiating a mobile message very easy. By combining input options with greater ease of communicating across mobile and fixed platforms regardless of messaging service, messaging providers serve customers’ needs very well in both the consumer and business domains.”
In another look ahead at likely growth scenarios for SMS, Shey also pointed out a greater role for advertising in the heretofore commercial- free zone. “Some very creative companies are finding unique ways to incorporate advertising in mobile messaging. If done right, advertising will completely change the mobile messaging market."
Source: http://www.telecommagazine.com/newsglobe/article.asp?HH_ID=AR_4063
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